Find IT 2024 · UX Competition · Winner
Legal language is dense and resources are scarce. We discovered that people lack motivation to study law because it's perceived as boring and overly complex, yet they experience significant anxiety over the consequences of this ignorance.
designed by
Dimas Gistha
"How might we present legal materials in an engaging and easy-to-understand way, simplify complex terminology, and overcome comprehension barriers to increase user engagement?"
Through surveys and interviews, we uncovered a stark reality: while 90% of respondents feel understanding Indonesian law is extremely important, 57% struggle to comprehend legal terminology, and many don't even know where to start learning.
"There is no push to learn law because there is a lot of legal reading and it's hard to digest."
interviewed by Tim Ilmu Padi
Meera, 18
"Lack of legal understanding can cause serious problems in my neighborhood, even though I'm not personally interested."
interviewed by Tim Ilmu Padi
Radit, 20
We developed LAWup through a rigorous Design Thinking process (Empathize, Define, Ideate, Prototype, Test). Our team worked collaboratively to map out complex user flows and refine the product through multiple cycles of internal review and A/B testing.
collaborated with
Tim Ilmu Padi
Bite-Sized & Spaced Repetition. Materials are presented in small, easily digestible chunks, paired with flashcards to leverage evidence-based spaced repetition.
AI Tech (Tanya Lawry). Utilizing AI to provide highly relevant and accurate answers to specific legal questions asked by users in real-time.
Real-world Case Studies. Users learn by analyzing real legal case studies that are directly relevant to the material being studied.
Gamification Engine. A comprehensive Level System, Leaderboards, and a Points & Rewards economy to foster a competitive, motivating atmosphere.
92% Usability Success Rate. Testers successfully completed all designated missions without giving up.
5m 12s Average Completion Time. Users were able to navigate and finish tasks efficiently and intuitively.
Winner, Find IT 2024. Ranked 1st out of 48 competing teams from universities across Indonesia.
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